1. Google Search Console: This tool is provided by Google and is a must-have for every website owner. It helps you understand how your website appears in search results, alerts you to any indexing issues, and provides insights into the performance of your site.
2. Bing Webmaster Tools: Similar to Google Search Console, Bing Webmaster Tools provides valuable information about your website's visibility in Bing search results. It offers site diagnostics, keyword research, and SEO recommendations to improve your website's ranking on Bing.
3. Moz Link Explorer: Moz Link Explorer is a free backlink checker that allows you to analyze the backlink profile of any website. It provides important metrics like domain authority and spam score, helping you make informed decisions about link building strategies.
4. SEMrush: Although SEMrush offers a paid version, it also provides a free plan that includes limited features. This tool allows you to conduct keyword research, track your website's position in search results, analyze competitors, and perform a site audit to identify and fix SEO issues.
5. Google Analytics: While not specifically a webmaster tool, Google Analytics is essential for understanding your website's traffic and user behavior. It provides in-depth insights into visitor demographics, acquisition channels, engagement metrics, and more, helping you make data-driven decisions to improve your website's performance.